![]() She knew that to make a sale, you had to touch the customer, show her real results and explain the product. Although she didn’t have a college education, her instincts were superb and she knew what women wanted. She also handed out liberal samples, allowing customers to experience the product firsthand. She was a true visionary, recognizing the value of word of mouth marketing. Her marketing philosophy was summed up in her famous quote: “telephone, telegraph, tell-a-woman” which is just as relevant today in the era of social media as it was in the 1940s. ![]() She travelled around the city of New York to hair salons and hotels performing makeovers on women and literally putting her products into their hands. Estée was a one-woman promotion department, and many say she was a woman you couldn’t say no to. In the early days of the company Estée and her husband Joseph manufactured the skin care creams themselves in the kitchen of a former restaurant and then hand delivered the products to their customers. As she put it: “I wanted to see my name in lights, but I was willing to settle for my name on a jar.”ġn 1946, Estée officially launched her beauty company with four basic products: The Cleansing Oil, The Creme Pack, her uncle’s Super-Rich All Purpose Creme and The Skin Lotion. But in the end she found that acting wasn’t as rewarding to her as developing skincare solutions and helping women feel more beautiful. She even had a brief stage career, appearing in a couple of productions at New York’s Cherry Lane Theatre. In her early adult years, Estée had aspirations to become an actress as she felt that “actresses were the epitome of beauty”. “I wanted to see my name in lights, but I was willing to settle for my name on a jar.” The salon owner was so impressed with the results that she hired Estée to run a skincare and beauty business out of the salon. A month later she returned to the salon with an assortment of her skin creams which she proceeded to demonstrate to the customers while they were under the hair dryers. Estée recognized that a prime opportunity had presented itself. It was there that the owner asked her how she kept her skin looking so wonderful. Like many chic young women in the city, she got her hair colour “refreshed” at The House of Ash Blondes. Her handsome husband was in the garment industry and his business know-how would be key in their future together, forming what would become The Estée Lauder Company.Įstée had her first child, Leonard, in 1933, but continued to develop skincare products and sell them to her friends. ![]() It was here that young “Esty” transformed into the glamorous Estée. For the first time in her life, she donned a touch of lipstick, which would become a habit for the rest of her life. Esty’s dress was a satin gown, and she carried Calla lilies in her bouquet. He was her first “beau” and they married in 1930. Her family spent summers on Mohegan Lake in New York, and it was there that she met her husband, Joseph Lauter, a native New Yorker (who later changed his name back to the Austrian spelling of Lauder). After using it herself and seeing the excellent results, she started selling the cream to her classmates at school. In Estée’s words, his skin cream “was one that magically made you sweetly scented and made your face feel like spun silk.” She called it the Super-Rich All Purpose Creme. He taught her to cleanse her face with oils instead of harsh soaps, and he showed her his formula for skin cream which he mixed up in a backyard shed at their home. It has been said that her interest in retailing was sparked by helping her father with his store’s window displays, but her true calling came when her uncle John Shotz, a chemist, arrived to stay with the family. She was very interested in beauty from an early age and loved looking after her mother – brushing her long hair and applying her face creams. Estée’s name was derived from “Esty” the nickname her parents called her. Her father was a Czech hardware store owner and her mother was a legendary Hungarian beauty. I got here by doing it.”Įstée Lauder (Josephine Esther Mentor) was born to a Jewish immigrant family in Queens New York in 1908. “I didn’t get here by dreaming or thinking about it. If you're seeing this, it's because the gallery type you selected has not This is the default gallery type template, located in: /home/davelackie/public_html/wp-content/plugins/nextgen-gallery/products/photocrati_nextgen/modules/nextgen_gallery_display/templates/index.php. She was also known for her devotion to family, leaving a legacy of children and grandchildren who still work in the company that she founded. Her creativity, drive and innovative marketing techniques made her the richest self-made woman in the world. Estée Lauder was an entrepreneur, mother and would-be actress who founded a worldwide beauty empire based on her strong belief that every woman is beautiful.
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